Marketing & Web Design
Surrey-based digital marketing team building WordPress sites and running SEO, social media and paid advertising across the Lower Mainland.
A project starts with an in-depth discussion about goals, then moves through research and competitive analysis, a layout strategy, page layout and design development, a mockup presentation for feedback, and finally refinements and launch. Those six stages are set out on the agency's Richmond web design page, which names Steveston, City Centre, Ironwood, Hamilton, Terra Nova and Seafair. Sites are built on WordPress, with mobile-first responsive design, UX and UI design and optimized page loading. Scope and pricing are worked out in conversation.
Kyle Sanker founded the agency, and the team page sets out the roles around him: a Python developer and WordPress specialist, a business operations coordinator, marketing coordinators, a social media coordinator and a product marketing coordinator. Leadership is described on that page as a servant-leadership structure, with a stated goal of seeing clients succeed. Head office is in Surrey, and the homepage sums the offer up as website design, SEO and branding.
On-page search work covers titles, headings and subheadings, ALT tags, metadata and text content. Off-page, the method is earning links through outreach to reputable websites and removing spammy backlinks. The search engine optimisation service runs on a checklist of more than 100 points that changes depending on whether the strategy is local, national or international, and local citations are pushed out through data aggregators that distribute business details across Canada. Google Trends, AnswerThePublic and Reddit are named as research tools.
Beyond websites, the service list runs to brand strategy and guidelines, social media management, reputation and review management, digital media advertising, art direction, motion graphics and video, backend and CMS development, frontend development and CRM development. Paid advertising is placed across Google Ads, Bing, Facebook, Instagram, X and LinkedIn. Separate design pages are published for plumbing and drainage, therapy practices, electricians and contractors, chiropractors, massage therapy, HVAC and roofing.
Alongside a Google Partner badge and Better Business Bureau accreditation shown on the site, membership is stated in the Surrey and White Rock Board of Trade and the Cloverdale District Chamber of Commerce. The stated service area covers the Lower Mainland and the Fraser Valley, with clients across BC and beyond. A first conversation can be held over Zoom or Google Meet, and a 30-minute meeting can be booked through the contact form.
Based outside Richmond and serves it as part of a wider area, so this is a call-out service rather than somewhere to visit.
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